Chegg

During my internship at Chegg, I led a successful TikTok marketing campaign aimed at interns and college students. I managed every aspect of the campaign, from pitching creative ideas to senior leadership to recording, editing, and promoting content across platforms. The campaign achieved over 1.5 million views, highlighting my ability to create content that resonates with target audiences. Additionally, I collaborated with musicians and artists to launch a 24/7 Lofi Beats livestream on Chegg's YouTube channel. This involved reaching out to artists, budgeting costs, and producing original music for the stream. Using OBS Studio and YouTube Live, I executed a soft launch of the project before the end of my internship. The project continues to evolve, continuously developing and building on the foundation I helped establish.